Verbier lies ten kilometers to the east of Martigny and is part of the skiing region "4 Vallées". Situated at an elevation of 1500 meters above sea level, Verbier is a vacation destination with a sunny and attractive landscape. The town 's houses are built in the typical Swiss chalet style.

The chalets of Verbier offer over 25,000 opportunities for overnight stays. Furthermore, it has innumerable opportunities for sports. Verbier is thus an ideal location for large sports events such as Ski World Cups, Paragliding World Championships, Junior Ski World Championships, Tour de Suisse and Tour de France.

400 kilometers of hiking trails, 200 kilometers of mountain bike pistes as well as two golf courses lure visitors to the village in the summer. In the winter Verbier, along with five other villages, turns into the winter sports mecca of "4 Vallées", Four Valleys. Mountain peaks such as Mont Fort (at 3330 meters above sea level the highest vantage point of the region) and 410 kilometers of pistes are made accessible by means of 90 lifts and trains.